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The new fall collection is finally out !

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The trend "Ride-Alone"

Rock your life ! Rock your world free !

The trend "Ride-Alone"

Rock your life ! Rock your world free !

On the road again !

Authentic and stylish, the Ride Alone trend embodies rebellious spirit, authenticity and spontaneity, while celebrating diversity and individuality.

The “Ride Alone” trend is a fashion expression that evokes an urban and relaxed style, often associated with streetwear culture and the world of motorcycles. This trend draws its inspiration from lone bikers who travel the roads, free and independent.

On the road, the lone biker or the touring rock band may face all sorts of challenges, whether related to weather, mechanical problems or unexpected situations. Any musician will tell you about a breakdown at 3 a.m. on a lost road in an abandoned township returning from a concert where a handful of welcoming natives gave you the best evening of your life. These challenges are always an opportunity to demonstrate resilience, find creative solutions and discover unexpected resources within yourself.

Veste Zippée RIDE ALONE.
 La tendance "Ride Alone" se démarque par son style vestimentaire urbain et décontracté, associé à la culture streetwear et au monde de la moto.
 La tendance "Ride Alone" se démarque par son style vestimentaire urbain et décontracté, associé à la culture streetwear et au monde de la moto.

Here are some films passed down to posterity that embody the rebellious spirit in their own way: the famous "Rebel Without a Cause" (The Fury of Living) - This cinema classic features James Dean in the role of Jim Stark, a teenager rebel who challenges authority and fights against the social pressures of his time. More recent but totally in the spirit of "Trainspotting", a cult film by Danny Boyle which follows a group of young Scottish people who live a life of debauchery, drug addiction and disillusionment in the streets of Edinburgh. It offers a provocative and raw look at rebellious youth. My favorite, "Fight Club", directed by David Fincher, this film explores notions of masculinity, mass consumption and disillusionment through the story of a man (played by Edward Norton) who finds an outlet in a club underground fighter led by Tyler Durden (played by Brad Pitt). The essential "Thelma & Louise", a road movie directed by Ridley Scott which follows two women, Thelma and Louise, played respectively by Geena Davis and Susan Sarandon, who flee the authorities after an act of self-defense and discover a new freedom in their leak.

But also and above all "Easy Rider", this iconic 1969 film follows two bikers, played by Peter Fonda and Dennis Hopper, who cross the United States in search of freedom and meaning. He is considered a symbol of the counterculture of the 1960s and can be said to have single-handedly invented the "Ride Alone" trend.

Play Video
Video from the DEAD OR ALIVE collection with Teya Salat & Dickie Smith, and bikers of course...

Twill jackets or denim jackets, hooded sweatshirts, gas station shirts, checked shirts, graphic t-shirts, visuals celebrating the freedom of motorcycle rides and the energy of rock, the Ride Alone trend offers accomplished outfits and comfortable, reflecting a lifestyle without constraints, a relaxed and unconventional attitude.

In summary, the "Ride Alone" trend is a fusion of biker aesthetics, streetwear and urban culture.

It is characterized by sturdy clothing, bold patterns, metal accessories and dark colors, creating a relaxed and rebellious look that evokes the spirit of lone bikers and rock musicians traveling the roads in search of concerts and music. adventures.

“RIDE ALONE” PRODUCTS

Short-sleeved Worker-style shirt with rich, neat details, for a definitively Rock outfit, both modern and vintage.

60,00 

Black and gray short-sleeved Worker-style shirt with print on the back.

60,00 

Denim jacket with sweatshirt sleeves and ace of spades sewn on the back.

100,00 

Snapback cap with curved visor, mesh at the back and raised embroidery of the Hyraw ace of spades on the front!

32,00 

Trucker-style cap with curved visor, mesh at the back and relief embroidery of the Hyraw ace of spades on the front!

32,00 

Gray t-shirt with the FCK OFF visual on the back.

32,00 

Black t-shirt with FCK OFF design print on the front

32,00 

Black t-shirt with the JUDGE graphic on the back.

32,00 

Long-sleeved checked shirt with snap buttons, with a totally obvious Rock'n'Roll style.

75,00 

Sleeveless denim jacket, for a Heavy, Thrash or Rock'n'Roll style, depending on what you're wearing underneath!

60,00 

Sleeveless denim jacket, for a Heavy, Thrash or Rock'n'Roll style, depending on what you're wearing underneath!

60,00 

Zipped jacket with black hood and white embroidery. A classic of the brand, this jacket clearly displays the musical convictions of the wearer.

90,00 

Black overshirt with red quilted lining and snap buttons. Can be worn as a light, comfortable and very warm shirt or jacket. A guaranteed badass look!

100,00 

Short-sleeved Worker-style shirt with classic piping and buttons, in a dark style for a more casual Metal look.

Original price was: 60,00 €.Current price is: 30,00 €.

Short-sleeved Worker-style shirt with classic piping and buttons, for a casual Rock'n'Roll look.

Original price was: 60,00 €.Current price is: 30,00 €.

Cap with flat PU visor and tone-on-tone embossed logo, for a sober and classy style at the same time.

30,00