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Welcome,
to theHyraw family !

The french clothing brand !

HYRAW is a clothing and accessories brand established since 2012 and stemming from a certain idea of counterculture, combining a “street wear” style with a Rock’n’roll graphic identity. A crossover highly inspired by alternative rock, punk and metal music, it is also very close to the tattoo or skateboard culture of the 90s. A committed and assertive style combining graphic aesthetics and originality.

“The HYRAW project started in 2010 but the company was created in 2012. This brand was born from my meeting with Jérémie. At the time I was in charge of the “Coriace” management structure which supported several metal groups from Marseille (ETHS, Tripod…). Jérémie was a graphic designer and a board sports fan. We started to design several t-shirts, the idea was to mix our worlds between music, skateboarding and graphic visuals. A lot has happened since then, Jérémie has become a tattoo artist and has his own tattoo studio and I manage the brand with a whole team.”

Musclor – Founder and manager.

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Official partner of Hellfest

Since our beginnings in 2012, we have been lucky enough to be a partner of Hellfest Open Air and we are proud of it! Every year we offer co-branded products so stay tuned!

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