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The french clothing brand !
Since the beginning of the adventure, the fundamental choice has been not to draw from catalogs of textile suppliers but to create all tailor-made clothes!
From the size of the sleeves to the thickness of the fabric, from the positioning of the pockets to the engraved metal buttons, from the length of the t-shirt to the depth of the hood of the zipped jacket, each piece is designed down to the smallest detail by the the brand team and that’s what makes Hyraw clothing unique.
“The HYRAW project started in 2010 but the company was created in 2012. This brand was born from my meeting with Jérémie. At the time I was in charge of the “Coriace” management structure which supported several metal groups from Marseille (ETHS, Tripod…). Jérémie was a graphic designer and a fan of board sports. We started to design several t-shirts, the spirit was to mix our worlds between music, skateboarding and graphic visuals. A lot has happened, Jérémie has become a tattoo artist and has his own tattoo parlor and I manage the brand with a whole team.”
Musclor – Founder and manager.
Passionate about music since the 90s and the surge of legendary groups that shook up that era and set standards for the following decades.
The founders of Hyraw – who also worked to organize concerts in the 2000s – have always been involved in the associative environment and the Metal scene, which today results in numerous partnerships with French and international groups , renowned tattoo artists and happening festivals. Activism above all!
The seasons change and so do the clothes! So to adapt to all situations, each quarter, you can find a new collection adapted to the current season; boardshorts with tank tops in summer and lined jackets with hats in winter!
Continually evolving, Hyraw always seeks to improve and diversify its product range while paying close attention to detail and using quality materials to ensure durability and comfort. Because it is always with immense pleasure that we come across clothes at festivals that have been around for several years and are still in the game!
Since the beginning of the adventure, the fundamental choice has been not to draw from catalogs of textile suppliers but to create all tailor-made clothes!
From the size of the sleeves to the thickness of the fabric, from the positioning of the pockets to the engraved metal buttons, from the length of the t-shirt to the depth of the hood of the zipped jacket, each piece is designed down to the smallest detail by the the brand team and that’s what makes Hyraw clothing unique.
Conclusion ; after more than a decade of experience, Hyraw Clothing is proud to announce that it will continue to chart the course, innovate, experiment, with new pieces such as pants, with new limited series and exclusive co-branding, always wanting to stand out in the world of alternative fashion.
Since our beginnings in 2012, we have been lucky enough to be a partner of Hellfest Open Air and we are proud of it!
Every year we offer co-branded products so stay connected by subscribing to our newsletter and our social networks to be sure not to miss them.
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